June 24th, 2010
When the weather is as glorious as it has been, try something different with your product shots……. go outside.
We recently did a shoot for Jane Marvel handbags down at the Seaport. Take a look at some of the photos and I think you’ll agree it was a lot of fun. These type of shots are great to use for category pages on your site, or better yet make them into a flash intro so your customers can see all the variety of styles you have available.
This shoot took less than 4 hours for several great locations, no equipment to lug around except the camera.
Tags: Jane Marvel
Posted in Fashion Photography | 1 Comment »
June 16th, 2010
Is it true what they say, a picture is worth a thousand words? This couldn’t be more true for professional product shots being worth thousands of dollars in potential sales. 
While spending money on search engine optimization and site design is important to capture the attention of buyers , the actual quality of the product photography can make a big difference. Take matters into your own hands and provide your online buyers with product photography that shows your product off in the best possible way. This will distinguish you from your competition.
Your website will look more professional and this will pay off dramatically in both sales and the way shoppers perceive your brand. 
Some tips for you to ensure your photos stand out:
1. Keep the background simple, remember the customer is only interested in the product. A non-distracting background is essential. Shooting against white for 9 out of ten products works great, but don’t be afraid to try different shades of grey or silver especially for jewelry shots. Pearls in particular look great against silver.
2. Take multiple views of the product so that the customer really sees every important detail and you make the sale.
3. Cropping the image closely can give the product the detail it needs.
These are just a few suggestions to ensure quality product photography images. Feel free to contact us here at styleexpo-photography if you want to book a session. 1 646 336 5000 ext 1.
Posted in Jewelry Photography, Product Photography | No Comments »
